Wrangler and Tucker Wetmore have joined forces for the Western Wear brand's new Off Tour campaign, featuring pearl snap shirts, tees, denim jeans, pants and much more.

Wetmore dons a variety of the Off Tour collection's key pieces, ranging from eye-catching, Western Wear shirts to a summer-ready, ‘90s-inspired Shania Twain tank top.

The campaign is themed around the idea that many of these Wrangler pieces are versatile enough to suit Wetmore's needs, whether he's on tour or enjoying some well-earned time off.

With this in mind, the campaign shoot features a variety of sleek, cinematic shots of the ‘Wind Up Missin’ You’ hitmaker kicking back by hanging out with a dog, hitting the links for a round of golf, spending the night at a dive bar playing pool with his buddies or channelling his inner Jimmy Buffett and cruising away from his troubles on a boat.

The latter, in particular, feels particularly apt for Wetmore at the moment, given the fact that he has just released his beachside, Yacht Rock-influenced Sunburn Mixtape.

It finds the Washington native crooning about holiday romances and margarita-drenched break-ups across a retro, disco-infused backing, with the likes of ‘Who Told You That’, ‘Crazy To Yourself’ and ‘98%’ cementing themselves as early fan-favourites.

Much like Ella Langley with American Eagle and Lainey Wilson with Wrangler before him, Wetmore's new partnership with the Western Wear giants feels like a match made in Heaven. Wetmore has built a reputation as one of the more stylish figures in the contemporary country scene, and his Off Tour collection only accentuates this.

You can check out Wrangler and Tucker Wetmore's full Off Tour collection here.