ERNEST and Morgan Wallen together in a car

Morgan Wallen and ERNEST Deactivate Their Instagram Accounts: Are They Teasing an Album Announcement?

June 24, 2024 10:27 am GMT

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Morgan Wallen and ERNEST have deactivated their Instagram accounts, with fans suspecting the two good friends and frequent collaborators are gearing up for a big announcement.

As of Sunday (June 23rd), both Morgan and ERN's accounts have been shut down, with no accompanying explanation. At first, it looked like Morgan was the only one to do this, with some speculating it could be a way of building hype ahead of a grand reveal regarding new music, while others have dismissed it as something far less significant - perhaps the ‘Last Night’ hitmaker is simply taking some time away from social media as he finishes his forthcoming studio album, for instance.

However, the fact that ERNEST - one of Morgan Wallen's best friends and a go-to co-writer whenever he's working on a new project - has also deactivated his account has us thinking they're up to something. Notably, ERNEST was one of the writers behind ’I Guess’, an unreleased track Morgan teased in January that has since gone viral. Hours after fans noticed the Instagram deactivation, Morgan Wallen was spotted attending the College World Series baseball match between his beloved Tennessee Volunteers and Texas A&M in Omaha, which the Vols went on to win.

Although it may seem trivial to some, artists have been increasingly using this sudden social media deactivation as a way of sparking interest and drumming up a sense of anticipation in the lead-up to new music, with Zach Bryan often causing a stir by doing this.

The timing of this move - which has so far only been made on Instagram - has not been lost on fans, with Morgan Wallen readying his first new solo release since 2023's record-breaking One Thing At A Time album, not counting his January re-recording of ‘Spin You Around (1/24)’. Morgan will drop the long-teased ’Lies, Lies, Lies’ on July 4th, the same day he takes the stage at BST Hyde Park in London, UK. Additionally, shortly before deactivating his Instagram page, Morgan Wallen took to the social media platform to share a rare video update with fans, hinting there's “plenty more in the pipeline” alongside ‘Lies, Lies, Lies’.

This momentous occasion is due to be one of Morgan Wallen's biggest concerts to date, with the Sneedville singer-songwriter consolidating his status as the most popular country star in the world, ahead of his European run of shows later in 2024.

Some have suggested that Morgan Wallen's Instagram blackout could be a sign that, in addition to ‘Lies, Lies, Lies’, the ‘Thought You Should Know’ chart-topper is gearing up to announce - and possibly even release - something even bigger on July 4th.

So far, Morgan Wallen has only revealed the ‘Lies, Lies, Lies’ release date during his show at Virginia Beach, and has not even shared the official artwork on his socials.

Is Morgan about to drop an entire project or EP on July 4th, containing ‘Lies, Lies, Lies’? Or is he preparing to announce his keenly awaited One Thing At A Time follow-up at BST Hyde Park?

Of course, given Morgan Wallen's and ERNEST's close friendship and their penchant for playful, jovial social media posts, it's a possibility they're just messing with everyone, and decided to deactivate their Instagram accounts purely to send fans into a frenzy. Either way, it's certainly working, and we're keeping our fingers crossed something huge is on the horizon from Morgan Wallen and his team.

For more on Morgan Wallen, see below:

Written by Maxim Mower
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