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Riley Green and HEYDUDE have joined forces for a playful new ‘Comfort Miracle’ Christmas campaign, showcasing the popular footwear brand's latest festive collection.
In the amusing advert, a father is gifted a pair of HEYDUDE Wendy SE Stretch Sox, and immediately, he turns into Riley Green. His enamoured wife gets him to fix a window, throw a football with their son and play some songs around the Christmas tree.
It's a light-hearted portrayal of the idea that HEYDUDE shoes can majorly increase your level of ‘cool’ - after all, it doesn't get much ‘cooler’ than being Riley Green, does it?
The advert focuses on HEYDUDE's new festive gifting range, which includes an array of fan-favourites, such as the Bradley II Classics, the Wendy and Wally Slippers and more.
Speaking ahead of the campaign launch, Matias Infante, GVP and Head of Marketing for HEYDUDE, explained why the ‘Worst Way’ singer-songwriter felt like the perfect choice.
Infante paid tribute to Green's performance, “The holidays can be hectic, but finding a gift people will genuinely love doesn't have to be. Through Riley's easygoing authenticity, humor and comfort-first spirit, paired with his natural connection to fans and family, he is a natural fit for HEYDUDE. Together, we're bringing a lighthearted take to the season while celebrating the simple joy of giving unmatched comfort, a gift people will reach for throughout the holidays and long after”.
It's the latest in a string of reminders of how Green has cemented himself as one of the most recognisable figures in modern country, both through his consistent run of hit singles and lauded albums, and through his high-profile role on The Voice USA.
HEYDUDE previously teamed up with Jelly Roll for a couple of custom collaborations. We're hoping Green gets to design his own country-inspired boot before long.
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