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Riley Green Teams Up With Black Rifle Coffee Company For Their Christmas Campaign

November 3, 2026 4:13 pm GMT

The Holiday season is fast approaching and that means one thing and one thing only - our country music artists are dropping their Christmas Campaigns with their brand partners.

Riley Green has launched his latest advert with Black Rifle Coffee Company, showcasing that their coffee can, well, save Christmas?

It’s hard to say, really, what the advert is advertising. But it’s definitely Black Rifle Coffee and it’s definitely Riley Green and it’s definitely Christmas.

Green appears to have some kind of magic Christmas super power, taking care of decorating the house for the female in the video, whose husband comes home while they’re mid-decorating.

And no, that’s not a euphemism. Green is filling stockings, lighting trees and taking cookies out of the oven, all while saying nothing, just simply playing out his classic heartthrob role.

The thing that caught most fans’ eyes though was his ability to take cookies out of the oven without any gloves. How silly of him! Not the gingerbread dog house or the full set of house lights he magics from nowhere, or the dancing real life santa or three-part chorus that appears. No, no, they’re completely bamboozled by the gloveless handling of the hot oven tray.

Green does have his own line of coffee with BRCC. It’s called ‘Shooting Time’ and has the ‘My Way’ singer on the front with ducks flying behind him, a rifle in one hand and what we can only assume is his duck caller in the other. Hence the ducks flying.

Centered around the great outdoors, BRCC is the ‘hot coffee for cold hands’.

“If you’ve got the throttle down before the sun comes up, you’re just like us. Made for the blind, perfect for the lodge, and best enjoyed anywhere hunting stories are told before daybreak. Good dogs, great hunts and even better coffee. These are the moments we live for. Drink up. We’re out here.” - Riley Green x Black Rifle Coffee Company.

Written by Georgette Brookes