Morgan Wallen’s Iconic Field & Stream Roosevelt Camo Hat is Now 40% Off for Black Friday

The camo hat that Morgan Wallen wore in his iconic ‘Smile’ music video is currently 40% off on the official Field & Stream website, being listed for $20.40 at the time of writing.

Wallen famously donned the Field & Stream Roosevelt Hat in custom brown camo during the visuals for ‘Smile’, his surprise New Year's Eve single, which arrived two years ago.

In that cinematic video, Wallen steps into the role of a New Year's Eve performer on a late-night talk-show. But instead of performing his uptempo hit, ‘Love Somebody’, as he's expected to, Wallen decides to sing the bittersweet, heartbroken ‘Smile’.

Wallen dons the Roosevelt Hat in that beloved video, with the cap selling out on Field & Stream shortly after the release of the visuals. It's since been restocked on a number of occasions, and currently - at the time of writing - it's listed for $20.40. This is 40% off its original price of $34, in honour of Black Friday 2026 later this month.

Wallen's Field & Stream co-owner, Eric Church, has also sported the Roosevelt Hat during previous promotional campaigns, cementing this item's status as a fan-favourite.

As the name implies, the cap was designed as a tribute to Theodore Roosevelt. The official description explains the inspiration behind the hat, “Back in the early 1900s, noted conservationist, outdoorsman, and US President Theodore Roosevelt took to the pages of Field & Stream to write about the draw of hunting and fishing for future generations, saying, "All little boys crave the out-of-doors - when they don't get enough of it." We couldn’t agree more, so we’re naming this hunting hat after him. Consider this your new out-of-doors hat from now on”.

This remains one of the most popular options on the Field & Stream site - as is highlighted by the number of reviews its received - and feels like the perfect Autumn choice for those who share Wallen and Church's deep-seated love of the great outdoors.

The camouflage pattern makes this ideal for those heading off on hunting trips in the colder months, helping them to blend into the foliage. But given how trendy and popular camo has become in modern city fashion, too, the Field & Stream Roosevelt Hat doubles up as a stylish option for those simply wanting a sleek cap for day-to-day use, even if you're not nipping off to the woods or the lake at the weekends.

It's worth flagging that an array of Field & Stream caps - many of which you might recognise from Wallen's on-stage fits - are included in this 40% Early Black Friday discount.

Since its rejuvenation in 2024 when Wallen and Church acquired the brand, Field & Stream continues to cement itself as a leading voice in today's hunting, fishing and outdoors space.

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