Lainey Wilson’s $69.99 Wrangler Cowboy Sweatshirt is the Hidden Gem in Her Winter 2026 Collection

Lainey Wilson's Winter 2026 collection with Wrangler is full of some stylish, eye-catching options and must-have pieces - but we've found the hidden gem in the new range.

The Lainey Wilson x Wrangler Cowboy Sweatshirt has largely flown under the radar so far, compared to more heavily promoted items like the Iconic Denim Vest and Sherpa Sweatshirt.

But we think this Cowboy Sweatshirt will end up being the crown jewel of the collection, with the relaxed silhouette ensuring it's a comfortable, cozy option for layering up this Winter, while the ribbed cuff and waistline give it an elegant, classy feel.

The Cocoa Creme colorway is undoubtedly our favourite, and makes life easy when trying to pair with dark bottoms and a jacket, although the Pale Mauve is another strong option. The Lainey Wilson x Wrangler Cowboy Sweatshirt is listed at $69.99. At the time of writing, Wrangler are offering 20% sitewide ahead of Black Friday - but please note that only the Cocoa Creme colorway is included in this promotion.

Lainey Wilson x Wrangler® Cowboy Sweatshirt

Lainey Wilson x Wrangler® Cowboy Sweatshirt

Lainey Wilson x Wrangler® Cowboy Sweatshirt

Lainey Wilson x Wrangler® Cowboy Sweatshirt

Lainey Wilson x Wrangler® Cowboy Sweatshirt

Lainey Wilson x Wrangler® Cowboy Sweatshirt

Lainey Wilson x Wrangler® Cowboy Sweatshirt

As per the official website description, “Effortless, easy, endlessly cool - the Lainey Wilson x Wrangler® Cowboy Sweatshirt will become an instant favorite in your lineup”.

The blurb goes on to highlight some of the finer, subtler details that you might miss upon first glance, “This crewneck is made of a cozy cotton blend to surround you in softness. It features a relaxed fit with dropped shoulders for a laidback look and feel. Plus, this pullover’s finished with a graphic print that mimics stitching across the front and on each sleeve. As a nod to just how hands-on Lainey was in the creation of this collection, you’ll find her initials stitched at the cuff”.

The LW embroidery has become a signature of the Lainey Wilson x Wranger imprint, and it once again reenforces the ‘Kinda Love It’ hitmaker's role as one of the leading innovators and trendsetters when it comes to the country music fashion space.

While many artists promote fashion brands and showcase new drops, few other artists have crafted their own line in the way that the ‘Country's Cool Again’ crooner has.

The Winter 2026 collection continues to solidify the Louisiana native's evolving design language, which feels centred around a dual commitment to embracing flamboyant, expressive and often retro-leaning silhouettes and colorways -epitomised by her trademark Bell Bottom pants - while still situating the looks in a modern day space.

All of which is epitomised by the Lainey Wilson x Wrangler Cowboy Sweatshirt, with the Western-inspired pattern on the front chest and sleeves capturing the expressive side of Wilson's designs, while the sleek, minimal, cream look of the overall sweatshirt feels unquestionably modern. What's more, there's a matching set of sweatpants, which - at the time of writing - are also currently listed for $69.99.

At least in this writer's opinion, this piece cuts to the heart of the Lainey Wilson x Wrangler Collection, and will become a cozy, warm and comfortable staple of our Winter wardrobe.

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