As well as modelling the latest selection of outfits from Wrangler, Lainey Wilson is the focus of a short video for the campaign, during which she riffs off the lyrics from her Bell Bottom Country fan-favourite, ‘Wildflowers and Wild Horses’.
During the video, Lainey muses, “Dear Wild Horses, I see the fire in your eyes, I see how bad you want it. You know how hard it is for us. It's hard to make them listen, hard to get them where you wanna go”.
The ‘Heart Like A Truck’ hitmaker goes on to promise, “But you have my word, I'm gonna stick with you, and pull you, all night if I have to. Like a genuine angel did for me. Just promise - the next Wild Horse you believe in...you do the same for her”.
The visuals appear to draw inspiration from Lainey Wilson's role in Yellowstone, with the setting of the video revolving around a scenic ranch. Artistic shots of Lainey are interspersed with horses roaming freely through mountainous terrain.
Fans have been celebrating the iconic clothing brand's decision to team up with Lainey Wilson, with the country trailblazer renowned for her unique style and the neo-traditional aesthetic she often opts for.
After starring in this Fall 2023 campaign, many are hoping Lainey Wilson gets the opportunity to design her own Bell Bottom Country-inspired Wrangler range in the near future.
For more on Lainey Wilson, see below: