Lainey Wilson and Whataburger Celebrate National Fried Chicken Sandwich Day with New Campaign
By Maxim Mower
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Lainey Wilson and Whataburger have joined forces for a new advertising campaign in celebration of National Fried Chicken Sandwich Day in the US on Monday, November 9th.
It continues Wilson's role as a key brand ambassador for the much-loved fast-food chain, with the ‘Heart Like a Truck’ hitmaker partnering with Whataburger in January 2025.
The playful new commercial campaign finds Wilson trying the signature Whataburger Whatachick’n Sandwich, with the ‘Kinda Love It’ singer-songwriter unable to stop herself as she immediately starts dancing after taking that first bite.
Alongside her, Chef James - hilariously - looks completely unimpressed. As Wilson declares, “This new Whatachick’n Sandwich has me dancing!”, James dryly responds, “Yeah...I don't dance. I'm too busy making really delicious Whatachick’n sandwiches”.
Wilson remains undeterred as she tries to hype him up, reminding Chef James, “Come on, it's National Fried Chicken Sandwich Day!”, with James then obliging and dancing a little.
The new campaign has been put together in honour of the light-hearted, fast-food-themed holiday in the US, with Whataburger offering Rewards members a $2 Signature Whatachick’n or Spicy Chicken Sandwich when ordering digitally on November 9th.
This latest commercial highlights both Wilson's star-power, which transcends the traditional country boundaries, as well as the Louisiana native's impressive ability to inject a sense of levity and charm into every brand partnership she enters into.
Wilson feels like the perfect choice for this new campaign, given how many country songs there are celebrating the US delicacy that is fried chicken. Wilson's Bell Bottom Country stand-out, ’Live Off’, for instance, famously features the lyric, “Sunday talks with my mama / Porch pickin' and my chicken fried”, while one of Zac Brown Band's most popular songs is still the infectious and iconic ‘Chicken Fried’. We'll have these songs on repeat as we hunt down our nearest Whataburger...
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