Following his early win on the red carpet, Jelly Roll was awarded the inaugural Breakthrough Male Video of the Year trophy for his breakout country single 'Son Of A Sinner.'
Taking the stage with tears in his eyes, Jelly Roll accepted the honour, screaming, “They let a loser win tonight”! He proceeded to thank his label Stoney Creek, his management and wife Bunnie DeFord.
“This is more than an award. First of all, this is for the fans”, Jelly Roll explained, citing that the CMT Awards are the only fan-voted award show in the country format. “This is for the underdogs, this is for the losers and the have-nots!” He added, “God takes the impossible and makes it look small!”
'Son Of A Sinner' became the Nashville native's first country single and ultimately his first No. 1 at country radio. It will be included on his debut county album, Whitsitt Chapel, due out on June 2.
Originally listed as simply the Breakthrough Video of the Year, CMT expanded the category this year into both male and female subcategories with 6 nominees found in each.
Jelly Roll's fellow nominees in this first-year category were Bailey Zimmerman's 'Fall in Love,' Corey Kent's 'Wild As Her', Drake Milligan's 'Sounds Like Something I'd Do,' Jackson Dean's 'Don't Come Lookin'' and Nate Smith's 'Whiskey on You.' Each of the six nominees are also part of the 21 first-time nominees this year.
Prior to the category's revision, the Breakthrough Video of the Year category was awarded to the best video from an artist’s major breakthrough album whether they be solo male, solo female or a group/duo.
Last year's honor went to Parker McCollum's 'To Be Loved By You,' which marked the Texas crooner's second career chart-topper and was the second single from his debut studio album, Gold Chain Cowboy.
For more on the 2023 CMT Awards, see below: