However, as has become the Jelly Roll way, the genre-blending maverick was keen from the outset to ensure his 2023 tour offered more than just spectacular performances.
In a heartfelt post shared across his socials, the Tennessee native announced that he'd teamed up with Live Nation to donate $1 per ticket to charity. As a result, Jelly Roll's Backroad Baptism tour has raised a staggering $590,000 for at-risk youth.
Jelly Roll explained, “Just finished headlining my first amphitheater and arena tour. 80 days averaging 5 shows a week. 3 national TV appearances in the middle of it. We also visited over 10 jails or Juveniles and over 4 rehabs and a few homeless shelters spreading the love”.
The ‘Save Me’ singer-songwriter went on to outline, “Live Nation and us also agreed to give ONE DOLLAR a ticket to charity, [we] raised another 590k for local at risk youth. I never even dreamed this would be possible. My gratitude is at [an] all time high”.
Jelly Roll stressed just how much this run meant to him, “I got emotional every night on stage — seeing the impact of these songs. Seeing people laughing, dancing, crying together was something I’ll never forget. Over 50 cities were impacted by the “Backroad Baptism Tour” - to be completely candid, when I started writing songs when I was a kid I did it as a means of therapy and way of connection. I never in my wildest imagination would’ve thought that it could’ve ended up in Arenas”.
The country-rocker underlined his determination to keep his ambitions sky-high, “I’m learning to be fearless and dream bigger, because my plans were small compared to the plans God had for me”, before revealing he's going “phoneless for the rest of the year to focus on family and try to be as present as possible for my family”.
After raising such a colossal amount of money for a cause close to Jelly Roll's heart, the multi-award winning artist and philanthropist now hopes to run “the biggest toy drive in Nashville history”.
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Featured photo by Laura Ord