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Numerous fans have been desperately trying to nail down a spot at one of Taylor Swift's hotly anticipated 2024 Eras Tour dates this week, yet many have been left frustrated due to Ticketmaster repeatedly kicking them out of the ticket queue.
After waiting for their turn to purchase tickets, Ticketmaster flashed up an error notice for some fans, alerting them that ‘Your Place in the Queue is No Longer Valid’, before forcing them to rejoin much further back in the digital queue.
Towards the end of June, Taylor Swift delivered the exciting news that she'd be bringing her Eras Tour to a slew of new countries in 2024, with dates lined up in Australia, the UK, France, Spain and more.
However, soon after that announcement, the sobering reality dawned on Swifties that they'd once again have to battle it out - Hunger Games-style - on Ticketmaster with thousands of other fans, in order to stand any chance of securing a coveted ticket.
Unfortunately, it seems Ticketmaster has not resolved the issues that caused so many fans to miss out back in January, when the site was overloaded by colossal demand. Ticketmaster was then forced to apologise to fans during a US Senate hearing for their failings.
Many have been criticising the ticketing giant across social media, which has been condemned repeatedly over the past few months for its facilitation of artificially sky-rocketing prices. In 2022, this burgeoning anti-Ticketmaster feeling spawned an entire album from Zach Bryan, All My Homies Hate Ticketmaster (Live from Red Rocks).
Fans across the UK have been trying their hand once again, with pre-sale for a couple of Taylor Swift's 2024 shows in Edinburgh and London opening today (July 11). Ticketmaster has staggered the pre-sale times in order to ensure the site does not crash.
Tickets are only available to those who registered for the pre-sale and who received a code, which will enable them to access the relevant Ticketmaster Eras Tour pages for 2024.
It's worth noting that Ticketmaster has offered a series of reasons explaining why fans might have been removed from ticket queues, including having more than one browser or tab open.
Either way, the return of Ticketmaster-related issues for Swifties has undoubtedly reignited the hostility that many still harboured following the January debacle.
This new run of July Taylor Swift pre-sales unquestionably presented a significant opportunity for the company to enhance its relationship with one of the live music industry's most lucrative fanbases, but many are accusing them of falling short so far.
For the full list of UK pre-sale opening dates and times, accessible for those who signed up in June, see below:
Monday, July 17 2023
11am - London (June 21) & Edinburgh (June 7)
1pm - London (August 15) & Edinburgh (June 8)
3pm - Edinburgh (June 9)
Tuesday 18 July 2023
11am - London (June 22) & Liverpool (June 13)
1pm - London (August 16) & Liverpool (June 14)
3pm - Liverpool (June 15)
Wednesday 19 July 2023
11am - London (June 23)
1pm - London (August 17)
3pm - Cardiff (June 18)
For more on Taylor Swift, see below:
Featured photo by Laura Ord
