Artist - Parker McCollum Live 9
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Parker McCollum's New ‘Rest Of My Life’ Music Video Tells Heartbreaking Story of Addiction

March 3, 2023 4:29 pm GMT
Last Edited June 9, 2023 12:07 pm GMT

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TW: Addiction

After releasing the visuals for ‘Handle On You’ last month, Parker McCollum has dropped an emotional new video for his much-loved 2021 track, ‘Rest Of My Life’.

The video follows the story of a man struggling with substance abuse, and cleverly interweaves the numerous little decisions that ultimately lead him down a path of self-destruction and loss.

It's movingly portrayed in a way that highlights the disturbing ease with which this can happen to someone, and invokes a strong sense of sympathy with the video's protagonist.

Parker McCollum appears in a handful of scenes as the man's bar buddy, who eventually discovers his good friend has been fighting a battle behind closed doors.

Nonetheless, the music video ends on a note of hope and optimism, as all the tragic events are rewound back to the first time the man decides to take drugs, and this time around, he leaves them alone.

Fans first heard ‘Rest Of My Life’ when McCollum released his widely acclaimed Gold Chain Cowboy album in 2021.

The despondent, slow-burning ballad explores a softer, more introspective avenue compared to the easy-listening anthems McCollum has become known for, such as his recent single, ‘I Ain't Goin’ Nowhere’.

The ‘Rest Of My Life’ video will likely serve as the final chapter of the Texan's Gold Chain Cowboy era, with McCollum currently readying a new album, Never Enough, for May 12.

The upcoming record is expected to feature a variety of previously teased tracks, such as ‘Hurricane’, ‘Things I Never Told You’ and ‘Lessons From An Old Man’.

@hollercountry @parkermccollum has shared a snippet of a brand new track, entitled, ‘Lessons From An Old Man’. We’ll have to wait and see exactly which ‘Lessons From An Old Man’ McCollum learns in the song. But even so, the short teaser will certainly be enough to pique fans' interest and ramp up the anticipation ahead of the ‘Pretty Heart’ star's new album… 🤠 #fyp #newmusic #parkermccollum #country #musicoftiktok #musictok ♬ Getting Over You - Charlie Oriain

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Written by Maxim Mower
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