“I Promise Georgia Will Be On My Mind”: Noah Kahan Takes on Ray Charles’ Classic Hit for the 2025 Masters Tournament

In what is now its sixth rendition, ESPN’s annual marketing campaign for the Masters Tournament features Ray Charles’ 1960s hit song, ‘Georgia On My Mind’; and for 2025, folk superstar Noah Kahan has been given the honour of recording his own version.

As one of the biggest professional golfing events of the year, the Masters Tournament is held annually in Georgia but draws attention from golfing fans worldwide. This year, however, it might just bring in some attention from fans of the ‘Stick Season’ singer, too, adding one more milestone to his remarkable run of musical achievements.

Following country megastar Kane Brown’s 2024 rendition, Kahan’s version of ‘Georgia On My Mind’ officially aired on March 24, and will be used in the media coverage of the prestigious event throughout the first week of April. In his classic folksy style with some soaring vocals and a relaxed, summery feel, Kahan’s version is a good one to add to the growing collection.

For avid fans of the Vermont songwriter, Kahan being a keen golfer may come as no surprise, as he is known for not only playing the sport himself (when he’s not on a world tour), but also for becoming a new investor in Boston Common Golf at the start of this year. As such a fan of the sport, the prestige of being asked to take on the song for the annual Masters campaign isn't lost on him at all.

Talking to ESPN about the event, the ‘Northern Attitude’ singer assured us that “From today until the day we pull into the gates of Augusta National, I promise Georgia will be on my mind.”

The New Englander will be making his way down south to Augusta National to experience the April tournament for himself, explaining, “I’m actually going to have a chance to be there in person so I’m excited to see it up close.”

The 2x GRAMMY nominated artist’s rendition of ‘Georgia on My Mind’ can be heard as ESPN welcomes us to the 2025 Masters Tournament, and will be the soundtrack of the event from April 10 through to the finals on Sunday April 13.

For further insight into Kahan’s recording process, a behind-the-scenes look will let us into the studio and give us a glimpse into the work that went into the track, available to watch through ESPN on April 7.

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