ERNEST Launches "Old-School" Record Label in Partnership with Big Loud

Country artist and songwriter ERNEST can now add label head to his résumé. The 'Flower Shops' star has just announced the launching of his new record label, DeVille Records.

In partnership with Big Loud Records, this new venture was founded with "old-school" values in mind, with artist development and creativity at the forefront.

“We're going to build this thing wide and on concrete,” ERNEST shared of the label in a statement. “Artist development. Write the songs and do it the old-school way. Make the videos, see the vision, help the vision come to life.”

Chandler Walters, Rhys Rutherford and Cody Lohden are the first artists to be signed to DeVille Records. Together, with ERNEST, the artists have put together the label's inaugural release, titled Cadillac Sessions. The mixtape-style compilation will arrive on May 9, bearing two original tracks, as well as a cover song.

This isn't the first partnership ERNEST has ventured into with Big Loud. In early 2023, the artist launched the publishing company ERN's Cadillac Music under the major country label's umbrella.

“We have been in business with ERNEST for almost a decade," Big Loud CEO Seth England touched on their partnership. "What started with ERN as a young prolific songwriter-artist in Big Loud's publishing hallways, has evolved into so much more over the years. Our partnerships in ERN's Cadillac Music have gone so well, and his desire to create DeVille Records alongside of it made sense."

Of the star, England continued, "ERNEST himself grew in an independent and cultural environment much like the one he desires to create. He and I have talked about this day for years, and all of the unique ways we could help break the next wave of prolific artists. Kudos to Rhys, Cody and Chandler for buying into this vision and supporting this unique rollout style with our upcoming DeVille project.”

According to a press release, individual solo records for Walters, Rutherford and Lohden will be the new label's next steps.

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