Although whiskey and beer often get all the headlines in country music, the genre has always had a close affinity towards the peace found in watching dawn break with a cup of Joe.

Whether you're listening to Jordan Davis’ grandpa pouring out wisdom “in between sips of coffee” on ‘Buy Dirt’, or kicking back as Luke Combs lovingly serenades his wife the lines, “Some things just go better together and probably always will / Like a cup of coffee and a sunrise, Sunday drives and time to kill”, on ‘Better Together’, coffee serves as the cornerstone to a plethora of our favourite country songs.

To that end, we're excited to learn that popular outdoors brand YETI will be hosting Rise & Grind coffee mornings during the London instalment of C2C Festival 2025 at the O2.

You can soak up YETI's Rise & Grind experiences at the All Bar One Saloon Stage on Saturday (March 15th) and Sunday (March 16th) mornings, with doors opening at 9:00am.

The event itself doesn't launch until 9:15am, but the first 50 people through the doors will not only receive a complimentary coffee, but will also be gifted a limited edition YETI tumbler.

Once you've secured your coffee and tumbler, you'll be able to witness an array of YETI's chef ambassadors working their magic. Both sessions will be hosted by the affable DJ BBQ, with Saturday featuring chefs Gen Taylor and Flamebaster, while Sunday will see Lee Tiernan (FKABAM) and Nick Weston taking the stage. The roster of guests will offer attendees BBQ tips, cooking on fire masterclasses and more.

Aside from providing the perfect way to get your C2C Festival 2025 morning off to a strong start with a healthy dose of caffeine and cooking expertise, YETI's Rise & Grind coffee mornings will ensure you can secure a prime spot for when the Saloon Stage, hosted by Holler, welcomes its first performances of the day across the weekend.

On Saturday, viral hitmaker Adrien Nunez will get the ball rolling straight after YETI's Rise & Grind coffee morning, with Meghan Patrick doing the honours the following morning.

Elsewhere during C2C Festival 2025, you can find YETI's stall - featuring an array of signature tumblers and caps that you may or may not have seen Thomas Rhett wearing - inside the Town Square, as well as compete for prizes at YETI Pong by The Wayside.

For more on C2C Festival 2025, see below: