Link copied
Jason Aldean and his wife Brittany are joining forces for a new fragrance collection, as Brittany continues to expand her perfume brand, VADA.
Announced on Thursday (November 5), the limited-edition His & Hers collection will feature two new fragrances, Calico Rain and Rebel Pine, both set to arrive on November 12.
Brittany shared the news on social media, introducing the fragrances as "two new, limited edition scents, one perfect pair."
The announcement marks a new chapter for Brittany's business, which launched earlier this year with three fragrances, 1924, Georgia Dream and Muse. Now, with Jason joining her for the latest collection, VADA is exploring a broader fragrance offering that includes a scent marketed towards men.
Brittany has been hinting at the expansion for several weeks.
During an appearance on Get Real with Caroline Hobby on October 19, she teased an upcoming holiday collection, revealing that one of the fragrances would feature a distinctive seasonal ingredient.
"But it has a hint of, I'll say this, a hint of pine," she shared, before explaining her own love of Christmas-inspired fragrances.
She also described the kind of atmosphere she associates with those scents, referencing "whiskey on ice by a campfire" — an image that feels particularly fitting for the newly announced Rebel Pine.
The podcast conversation also touched on the crossover between men's and women's fragrances. Host Caroline Hobby revealed that her husband had taken a liking to Muse, one of VADA's original scents, prompting a discussion about its unisex appeal.
With His & Hers, Brittany is now taking that crossover further, introducing a collection that brings Jason into the business as a collaborator.
The launch follows a recent interview with Fox News Digital, published on November 1, in which Brittany discussed how Jason has supported her ambitions throughout the development of VADA.
She revealed that she had turned to him for business advice that very morning while he was at home in Nashville looking after their children.
"I just zoomed in with him and was asking him business questions," Brittany explained.
She also recalled how Jason had encouraged her to pursue her own business long before she settled on the fragrance industry.
"From the beginning, he knew that I'm very independent," she shared, recalling his belief that the right opportunity would eventually come along.
Brittany spent more than two years developing VADA, naming the company after her grandmother, Louvada, whose love of beauty inspired the venture. The fragrance 1924 also pays tribute to her grandmother's birth year.
While the original collection established VADA in the women's fragrance market, the new collaboration suggests Brittany has ambitions to explore a wider range of scents and customers.
During her conversation with Caroline Hobby, she made clear that she had already been working on future products and intended to keep expanding the brand beyond its initial launch.
For now, fans can look forward to Calico Rain and Rebel Pine, with Jason and Brittany Aldean's limited-edition His & Hers collection arriving on November 12.
Comments
Anyone can read the comments. You need a free account to post one.
Loading comments…
Keep it civil. Read our community guidelines.