
By Maxim Mower
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It looks like this one won't be settling down any time soon. Just as we thought things were starting to cool off, Gavin Adcock and Zach Bryan have reignited their longstanding beef.
Like a lot of folks in the country music world, Bryan has been reflecting on the dangers and challenges presented by AI-generated music, in light of an AI-generated country artist, Breaking Rust, topping the Billboard Country Digital Song Sales chart.
The ‘I Remember Everything’ hitmaker has taken to Instagram to offer his two cents, which seemingly include a thinly veiled dig at the mainstream country music scene, “People who don't write their own songs complaining about A.I. writing songs is like a guy in finance complaining about farmers switching from horse plows to tractors”.
The ‘Something in the Orange’ singer-songwriter expands, “I appreciate true writers, and I do understand the issue with it but if ur worried about a generic word machine with no emotions or nuance writing better metaphors and being more relatable than you, it should tell you more about yourself than the state of technology”.
Although no names were dropped, it's clear Bryan is sending shots at the Nashville country scene, where artists regularly cut songs they haven't written, or release tracks that feature seven-plus songwriters on it. It's not the first time the Oklahoma native has expressed his discontent with this side of country, with Bryan even dissing Nashville in song-form by using Auto-Tune on ‘She Wants a Cowboy’.
As we said, Bryan didn't name anyone specifically in his monologue on AI, but his old foe, Adcock, has interpreted this as a dig at him. Adcock has taken to X to mockingly respond, “If all your songs sound the same. You either should be open to writing with other people or you’ve been using AI to write your lyrics the whole [time]”.
If all your songs sound the same. You either should be open to writing with other people or you’ve been using AI to write your lyrics the whole him
— Gavin Adcock Music (@GavinAdcock) November 26, 2025
Under a post on Country Chord about Adcock's clap-back, the ‘Perfect Man’ crooner has doubled-down, replying to one Bryan fan by reiterating, “At least all my songs don’t sound the same”, before explaining why he felt the need to respond to Bryan in the first place, clarifying, “seems like his comment today was about me”.
It's the latest in a string of incidents involving these two chart-toppers. Their beef was first sparked in July, when Bryan caught flak for telling a 14-year-old fan to “‘GOMD’ (“Get Off My D***”)” after they criticised him for not staying to sign autographs after a show. Adcock promptly responded, “If you can’t handle the criticism of a 14 year old why do people idolize you?...That kid was head over heels to meet you and spent/ parents spent a ton of money to see you. He’s got feeling too and a you’re a “grown man” nearly 30...They’re the only reason you are around”.
This spiralled further when Bryan and Adcock faced off at Born & Raised Festival in the former's home-state of Oklahoma, with Bryan scaling a fence and threatening to “f***ing kill” Adcock, while Adcock simply stood there and encouraged him.
This spilled out into an ongoing series of online spats, with Adcock naturally weighing in on the furore around Bryan's “ICE” lyric, but things had gone relatively quiet in recent weeks, with fans hoping this could mean both artists had moved on.
But alas, this latest virtual encounter proves the beef is still in full swing. It's worth noting that both Bryan and Adcock have accumulated an array of other artist-enemies through their online declarations of late, with the latter recently drawing the ire of Benjamin Tod, after Adcock poked fun at Tod for his early career earnings.
It remains to be seen whether Bryan will in turn respond to Adcock's latest barrage of criticism, but judging by Bryan's recent post about being in a great headspace and feeling happier than he's been in a long time, we're hoping he heeds the advice of his November 2023 song of the same name and takes the high road instead.
For more on Gavin Adcock, see below:
