“Sometimes You Can Get In Trouble”: Luke Combs Shares His Opinion On Artists That Blow Up On Social Media

During a recent interview with Bev Rainey, Luke Combs talked about the perils of that highly sought after social media explosion for artists.

Combs is one of country music’s first social media stars and has been pushing his music out to an online audience for years, starting way back when on the video sharing app Vine.

Since the explosion of social media and apps like TikTok, Instagram and YouTube providing platforms for artists to promote their music, it's opened another avenue for unrepresented musicians to get their music in front of a wider audience.

This has led to "viral" moments and a new way for industry professionals to scout out talent.

“I think sometimes you can get in trouble because now you can skip a lot of steps by doing that,” Combs said about blowing up on social media. “You push your music out and maybe you’ve got one great song that you’ve written… and all of a sudden it’s like record labels are calling you and you’ve never even played a show before.”

Familiar names like Warren Zeiders, Gabriella Rose and even Grammy Award winner Zach Bryan all started out posting their music on social media.

“There’s guys and girls now that have exploded on TikTok or Instagram or whatever and their first tour or shows they’ve ever done are in an arena opening for somebody and they’re on a bus and it’s like, you don’t have any experience doing that,” the ‘Hurricane’ crooner went on to say. “Not that there’s anything wrong with that, but I played hundreds of shows before I came to Nashville.”

Nashville is infamous for being the "Ten Year Town" and there’s argument that that is part of the country music culture. Combs' homegrown success reinforces how viral movements can take away the experience and character building that comes from playing dive bars and how his arena performances were made in dimly lit rooms with a handful of fans and a dusty old tip jar.

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