Five Items You Need From Zach Bryan's Official New ‘The Great American Bar Scene’ Merch Range

The dust is startling to settle after the arrival of Zach Bryan's seismic, ground-breaking fifth studio album, The Geat American Bar Scene, back on Independence Day.

Even though it's been with us for over a month now, our love for the Oklahoma hitmaker's soulful, introspective ballads and his evocative, relatable storytelling on this record hasn't dissipated. If anything, now that we've had more time with the project, we've grown to appreciate the various interwoven textures and threads of The Great American Bar Scene even more than we did upon its release in July.

As a result, we were overjoyed when we got the message that Zach Bryan was releasing a brand new merchandise range this week, inspired by The Great American Bar Scene.

When a record provokes such a visceral and deep-seated reaction as this one clearly has with so many fans, what better way to celebrate its beauty than showing love to the project whenever you stroll down the street or attend a country concert.

There's a varied assortment of items in this collection, which is out now, from crimson-coloured, varsity-inspired apparel to The Great American Bar Scene-emblazoned keychains.

Rest assured, whether you're a die-hard Zacholyte or a casual listener looking for some new additions to your summer festival wardrobe, there's something in here for everyone.

Regardless of whether or not you went to college, we're all fastidious students at the school of Zach Bryan. From scouring his lyrics for all the hidden easter eggs to deciphering his hot-and-cold relationship with social media, we can't get enough.

In honour of this, it only seems right that we represent our chosen school - or Zach-ademy, if you will - with this cosy, varsity-themed Great American Bar Scene crewneck sweatshirt. It's one of the more expensive items on this list, but it's also one of the most versatile. Whether you want to wear this on rainy, coffee-scented Sunday afternoons or out at your next concert, this is a surefire all-weather option.

Nothing screams ‘Wet, Hot American Nights’ like an image of Zach Bryan playing the electric guitar in front of the Star-Spangled Banner and a few jagged flashes of lightning.

All it's missing is an American Bald Eagle perched on Zach's shoulder, and maybe some cut-off sleeves, and this would be the quintessential patriotic US country concert look.

It captures the spirit of the ‘Revival’ singer-songwriter's heavy-hitting blend of raw, Springsteen-esque rock and rootsy, folk-tinged country. Given how much of this album - and indeed, Zach's music in general - revolves around US sites, from ‘Boons’ to ‘Oak Island’ to ‘Memphis; The Blues’, this American flag-adorned tee is a must-have.

Zach himself loves a good ball-cap, so it's no surprise that one of the feature pieces in his new The Great American Bar Scene merch range is a stylish, red-and-white hat.

With Zach Bryan's album title and release year proudly inscribed across the front, this could be the perfect way to pay homage to the record when you're out and about.

The colour scheme aligns with the iconic album artwork, and this feels like the kind of cap that Zach Bryan would wear (probably flipped backwards) during one of his shows.

This is a more direct and straightforward design, but nonetheless a strong candidate for your next go-to tee. Essentially acting as an expanded version of The Great American Bar Scene cover, this one sure isn't subtle, but it's undoubtedly on-brand.

Zach Bryan's Bar Scene Rust Album T-shirt is the ideal choice if you're a particularly big fan of the record's artwork, which endearingly features a montage of four sepia-tinged photographs taken from his grandmother's cherished memory box. As a nice extra touch, the full tracklist is printed on the back of the tee.

When Zach Bryan announced his new album earlier in the year, he introduced the project with a powerful, poetic prologue shared across his socials, which concluded with the line, “Grab your beers through tears and fears, ‘the Great American Bar Scene’”.

Whether you want to crack open a cold one or simply want a cool addition to your car keys, this Bar Scene Keychain Bottle Opener is a simple yet fun way to toast the album.

The black text has an embossed, retro look that aligns with the nostalgic ambience of The Great American Bar Scene fan-favourites such as ‘The Way Back’ and ‘Pink Skies’.

It's worth highlighting that Zach Bryan has an additional assortment of merchandise items which are exclusively available at his live shows. His recent collaboration with his beloved Philadelphia Eagles NFL team, which included a very popular sweatshirt, has not yet been released online - but we imagine (and hope) Zach will drop all the leftover pieces from his tour collection once it concludes in December.

You can shop Zach Bryan's full The Great American Bar Scene merchandise range here.

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Featured photo by Laura Ord