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It's that time of year again, and we can barely contain our excitement. As March looms, UK country fans will begin foraging around in the back of their closets for those (incredibly expensive, but incredibly worth it) cowboy boots they bought from Nashville.
Across March 8-10, the O2 Arena will become awash with flannel and denim, as the UK's burgeoning country community makes its annual pilgrimage for C2C Festival 2024.
For some, it'll be the 11th year of attendance in a row - for others, who may have had their interest piqued by the decisions of Post Malone, Lana Del Rey and Beyoncé to venture into the genre, this might be the first time you'll be heading down to C2C Festival.
Regardless of which category you fall into, one thing's for certain - you'll have an incredible time. C2C is truly like no other festival, at least in the UK, and it consistently makes for a unique country music extravaganza. But the fact that there are multiple stages, a plethora of stalls and a handful of separate ticketed events can also mean you might be left with questions as to where to go, what to bring, what to see - and, most crucially of all, which Brad Paisley classic to listen to first on the journey.
To ensure you're as prepared as possible by the time you step out of North Greenwich Station and see the grand ‘O2’ sign dangling in front of the sprawling, impressive entrance, we've collated a few answers to any Frequently Asked Questions about the event.
With C2C Festival spanning London's O2 Arena, Glasgow's OVO Hydro and Belfast's SSE Arena, the specifications, bag policies, travel details, etc. will differ at each location.
To save a cluttered, confusing criss-cross of information, the answers below are specifically for the London leg at the O2 Arena - but we've included links to details for Glasgow and Belfast, and we've done our best to incorporate everything you need to know before having an unforgettable countrified weekend.
You can find answers to C2C Festival FAQs for Glasgow's OVO Hydro here.
You can find answers to C2C Festival FAQs for Belfast's SSE Arena here.
C2C Festival 2024 will be spread across three key venues: London's O2 Arena, Glasgow's OVO Hydro and - for the first time - Belfast's SSE Arena. Almost all the artists perform at each of the venues, with the line-up interchanging across the three-day festival.
Virtually the entirety of the O2 is transformed into a Nashvillian paradise, with the Town Square - located outside the O2 entrance - housing an array of merchandise stores, bars, food vendors, live music and more. Before you even walk into the O2, you'll be able to hear some country tunes being delivered from the outdoors Big Entrance Stage, with the remainder of the stages being situated inside.
Here's a handy map of everything you'll be able to enjoy at C2C Festival 2024 in London:
C2C Festival kicks off on Friday, March 8 and closes its doors on Sunday, March 10. However, there's plenty of fun to be had in thee week leading up to C2C, with some artists announcing extra shows in London, while the popular CMA Songwriters Series will once again take place on Thursday, March 7 at the Indigo at the O2, featuring Charlie Worsham, Colbie Caillat, Lauren Alaina and Stephen Wilson Jr.
At the moment, the first performances at the O2 on Friday, March 8 are scheduled for 1pm. However, the O2 opens at 10am every day, so you're free to get down early and spend some time perusing through some of the country-inspired shops in the Town Square or maybe grab a quick sausage bap from Starbucks.
The three headliners for C2C Festival 2024 are Kane Brown, Brad Paisley and Old Dominion, with the likes of Carly Pearce, Lauren Alaina, Jake Owen, Brian Kelley, Priscilla Block, Brothers Osborne, Elle King, Drake Milligan and more set to take the O2 stage.
Despite Kane Brown's somewhat amusing revelation that he'd be playing ‘sea to sea’, it was later confirmed he did in fact mean ‘C2C’. Kane hopefully won't be too disappointed to find out the O2 Arena is nowhere near the sea - but he'll undoubtedly be making some waves with his headlining set on Friday evening, so be sure to catch that.
As with any country concert, we suggest you wear what makes you happy - but if you want to immerse yourself in the country theme, then some form of flannel, denim, cowboy hat and boot combination will fit right in. Alternatively, you could opt for an artist tee you've picked up from a previous country concert - or even swing by the official C2C Festival merch booth and purchase a wearable memento there.
For further ideas about what to wear to C2C, check out Holler's helpful festival fashion guide here.
Tickets are selling like hot-cakes as usual, and we advise you to snap yours up sooner rather than later to ensure you don't miss out, but there are a few passes still available from official outlets. Take a look at the options from Ticketmaster and AXS here.
Yes - each of these events are not included in your general C2C Festival ticket, and you'll need to purchase a separate ticket in order to attend the CMA Songwriters Series, the O2 Bluebird Cafe Writers Rounds and the Official C2C After-Parties.
Attendees are not permitted to bring large bags into the arena, but if you're only visiting the free stages and don't have an arena ticket, you're welcome to carry larger bags. You won't be allowed any backpacks, laptops or anything of this ilk in the arena.
If you can't do without a large bag (one that's bigger than A4), you can leave it at the O2's storage facility outside the main entrance, but this will set you back £10 per bag - £10 you could instead put towards a brand new Brad Paisley tee...
You can find the full list of prohibited items for London's O2 arena here.
Thankfully, the O2 is very well connected to the rest of London. The nearest Underground station is North Greenwich, which sits on the Jubilee line. On Friday and Saturday evening, the Jubilee line keeps running into the early hours as part of the Night Tube circuit, but just bear in mind this doesn't operate on Sunday evening, with the last Underground train from North Greenwich leaving at 00:17am.
Alternatively, when plotting your journey to the O2, you can catch one of the scenic Uber Boats, which stop at 24 piers throughout London. Conveniently, one of these is North Greenwich, with services running every 20 minutes until late.
Think of it as on-the-ground research ahead of Old Dominion's eagerly awaited Sunday performance, as it'll make their hit song, ‘I Was On A Boat That Day’, much more relatable...
Bus-wise, you can take any one of the 108, 129, 132, 161, 188, 422, 472 or 486, all of which stop off at North Greenwich, with the 188 running all day and all night. The O2 generally advises against driving to the venue, due to the major roadworks in the area and high traffic at peak times, but if you want to get a little ‘Mud On The Tires’ on your way to C2C, you can pre-book a parking space at Car Park 1.
For all the non-arena stages, stalls and shows, it's easy coming, ‘Easy Going’, in the wise words of Carly Pearce. However, once you go through the ticket checks into the main arena, you can't leave and re-enter - so make sure you've seen everything you want to see in the outer O2 before buckling up for a night of top-tier country music.
For more on C2C Festival 2024, see below: