"From York to New York, Baby!": Twinnie Lighting Up Times Square for ‘Back To Jack’ Signals Big Things Ahead
By Ross Jones
Link copied
From York to New York, Twinnie isn’t just crossing borders — she’s breaking through them.
Marking a major milestone in her journey from UK country-pop contender to global spotlight, the singer-songwriter lit up a billboard in New York City’s iconic Times Square to celebrate the release of her brand-new single, 'Back To Jack'.
The track — a punchy, emotionally raw anthem about bad habits (and worse exes) — isn’t just another release; it’s a statement. And Times Square? That’s not just a backdrop. It’s a billboard-sized declaration that Twinnie is ready for the world stage.
'Back To Jack' blends slick country-pop production with confessional storytelling — the kind Twinnie does best. Lyrically, it's a brutally honest look at those moments of emotional relapse: falling back into old patterns, reaching for comfort in the wrong places, and the kind of vulnerability that hits hardest in hindsight.
"When you’re letting me down, he’s picking up / when you’re making me cry, he’s getting me drunk / but, I want you…" Sure, it's a playful song, but it damn hits you where it hurts too. It’s catchy, cinematic, and distinctly her — equal parts raw and radio-ready.
That kind of sonic and emotional honesty now beams from one of the most visible stages on Earth — Times Square. For any artist, a billboard in the heart of Manhattan is a career milestone. For a UK country artist breaking into the U.S. scene, it’s a power move.
Twinnie’s star power is only rising as she heads back to the UK for a major weekend at Glastonbury, where she’ll play five sets — including a headline slot on the Flying Bus Stage this Thursday, June 26.
For more on Twinnie, see below:
