EXCLUSIVE: British Country Pop Sensation Twinnie Shares Stripped Back Acoustic Video of Amy Winehouse Inspired 'Back to Jack'
By Jof Owen
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Inspired by Amy Winehouse’s iconic 'Back to Black' and shaped by Twinnie’s own heartbreaks, when her viral hit 'Back to Jack' dropped at the end of June it was in the form of a bombastic country-pop powerhouse anthem fit for the dancefloor of every country club in town. Now, the British country pop sensation breaks it down to its barest essentials with a stripped back version of the song in an exclusive live session for Holler.
Country music has always found inspiration at the bottom of a bottle of whiskey, and on her latest single, 'Back to Jack,' Twinnie is reconnecting with her old friend Jack Daniels as she tries to get over a useless ex.
"When you let me down, he's picking me up / When you're making me cry, he's getting me drunk," she sings, channelling her inner Kylie as she resorts to "knocking them back, drowning you out 'til it all goes black, black / So don't make me go back, back / Back to Jack."
It was particularly fitting that Twinnie penned 'Back to Jack' with Jamie Collazo and Patricia Conroy, because she recently got to visit the iconic Jack Daniels Distillery in Lynchburg, TN, where she was given a private tour of the grounds - an experience that deepened her connection to the song’s themes of whiskey, heartbreak, and stories poured into every bottle.
Watch Twinnie perform 'Back to Jack' in an exclusive live session for Holler below.
Beyond her work as a recording artist, Twinnie is a gifted songwriter with credits for global icons such as Kylie Minogue, Bryan Adams, The Shires, and Lvndscape. She is also an award-winning creative director, earning Best Short Film at the British Short Film Awards, and expanded her acting career in 2024 by joining the cast of the long-running British soap opera Emmerdale.
A passionate philanthropist and mental health advocate, Twinnie is the founder of I Know A Woman, a non-profit initiative that helped secure standardized therapy access in label and publishing deals during the pandemic—a contribution recognized by Forbes.
Twinnie's latest single, 'Back to Jack', is out now.
