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Greenville Country Music Fest has unveiled a blockbuster line-up, headed up by Texas troubadour Cody Johnson, 90's icons Brooks & Dunn and hot prospect Bailey Zimmerman.

It's a strong headlining trio that underlines the South Carolina festival's commitment to offering attendees a blend of fast-emerging prodigies, today's stars and country legends. 

Also set to perform is Midland, Travis Tritt, Nate Smith, Luke Grimes, Warren Zeiders, Paul Cauthen and more. 

They'll be joined by American Aquarium, Ashland Craft, Drayton Farley, Corey Smith, Colby Acuff, Wyatt Flores, Hayden Coffman, Channing Wilson, Conner Sweeny, Sadie Bass and DJ Slim McGraw.

Here, we'll have all the up-to-date news on line-up announcements, the latest ticket and festival pass details, and any further exciting info and details for the 2023 instalment.

Greenville Country Music Fest will once again take place at the scenic grounds of the CCNB Amphitheatre in Simpsonville, with an array of stages, food stalls and line dancing spaces dotted around the site. 

With another stellar line-up, this year's instalment looks set to build on an unforgettable 2022 occasion, which featured show-stopping sets from Zach Bryan, Turnpike Troubadours, Larry Fleet, Ernest, Charles Wesley Godwin, 49 Winchester, Flatland Cavalry and more.

On October 20-22, South Carolina's fervent country music fanbase will gather once again to enjoy another roster of big-name acts serenading them with a range of huge honky-tonkin’ hits. 

For the full Greenville Country Music Fest 2023 line-up, see below:

Tickets are on-sale from Friday, April 21 at 10am local time, and can be purchased below.

For more on Greenville Country Music Fest 2023, see below:

Cody Johnson, Midland, Bailey Zimmerman and More to Perform at Greenville Country Music Fest 2023

For more information and to purchase tickets for all country festivals taking place in the US and Canada in 2023,

All the latest line-up announcements, date confirmations and ticket details for Greenville Country Music Fest 2023.

Festival - Greenville Country Music Fest Photo

Greenville Country Music Fest 2023

Rodeo-men have taken on an almost mythical status in country music, standing as a touchstone for a simpler, freer way of life. Yet the majority of rodeo songs and Wild West tales have been spun by artists that were cowboys in appearance and nothing more.

That was, of course, until Cody Johnson and his band stampeded onto the scene with his untethered 2019 label debut, 

. It topped both the Billboard Top Country Albums and the All-Genre Digital Sales charts. In actual fact, this was Johnson’s fourth album, having released the previous three on his own label.

It betrays a sense of unbridled determination that Johnson honed in a non-musical arena. Born in Sebastopol, Texas, Johnson started out as a competitive bull rider, living out the harsh realities of a life that had been idealised in so many country hits.

Although his path would ultimately deviate away from the rodeo circuit and into the music industry, Johnson’s albums are pervaded by an underlying determination to bring ‘the cowboy’ back to Nashville. His fans - collectivised as CoJo Nation - celebrate Johnson’s unique authenticity in an industry that has often manipulated the cowboy aesthetic as a marketing device.

In the summer of 2021, Cody Johnson offered fans an all-access pass into his journey so far with the release of his 

 documentary, named after his 2020 Reba McEntire collaboration of the same name.

Later that year, Johnson dropped his acclaimed double album, 

, which captured the energy of the rowdy, high-octane live shows that the Texan has become known for. Two of the stand-out tracks, ‘‘Til You Can’t’ and ‘Human’, showcased Johnson’s ability to fuse down-home humility with a rip-roaring sense of carpe diem. For ‘‘Til You Can’t’, Johnson would go on to win the 2022 CMA Awards for Single of the Year and Music Video of the Year.

Johnson closes out 2022 with the release of 

, which consolidates his status as a relentless road-warrior. While he might now be riding atop the country music charts instead of a bucking bull, with each release, Johnson makes one thing abundantly clear: on a ‘Cowboy Scale of 1 to 10’, he’s unmatched.

Home of all the latest news, information and coverage of Cody Johnson on Holler

Cody

Cody Johnson's albums are pervaded by an underlying determination to bring ‘the cowboy’ back to Nashville. 

Cody Johnson: News, Songs & Reviews | Holler

 EP in June 2022, it became the biggest streaming country debut of all time. Zimmerman also became one of just three country artists to earn over a million streams on each track during street week alone. The other two artists? None other than Luke Combs and Zach Bryan.

It’s sometimes difficult to believe that Bailey Zimmerman is still in his early twenties, and that he’s only been releasing music since 2021. In the space of just over a year, Zimmerman has enjoyed an ascent that has felt so meteoric, that he seems to have already transcended the labels of ‘prodigy’ and ‘prospect’.

‘Fall in Love’, one of the highlights from his 2022 EP, became his first Country Radio No. 1 in December. The single serves as the perfect encapsulation of what makes Zimmerman such a threat. It has the signature rasp and heart-wrenching intensity that pervades much of the project, but - crucially - it is packaged up with a pop-leaning production style that makes it ideal for Country Radio.

The result is a sound that simultaneously straddles both the mainstream and the outer edges of the modern country landscape. Part of Zimmerman’s ability to infiltrate both markets can be traced back to his blue collar roots, having grown up working on a gas pipeline.

In 2023, Zimmerman is joining Morgan Wallen on his blockbuster 

world tour. Zimmerman has previously cited Wallen as a mentor, with the Sneedville native having even co-written ‘Trainwreck’ from the 

When he heads out on the road with Morgan Wallen, Zimmerman will receive a first-hand glimpse into what it takes to become one of the biggest country stars on the planet. Given how emphatic Zimmerman’s emergence has been so far, few would be surprised to see him unveil his own world tour this time next year.

Home of all the latest news, information and coverage of Bailey Zimmerman on Holler.

Bailey

Zimmerman has enjoyed an ascent that has felt so meteoric, that he seems to have already transcended the labels of ‘prodigy’ and ‘prospect’.

Bailey Zimmerman: News, Songs & Reviews | Holler

There’s a clear, driven mission to broaden the scope of mainstream country music, while simultaneously tipping their vogue cowboy hats to a bygone era of the genre. Paradoxically, part of the unique charm of the Midland trio is that there often seems to be a distinct 

 of any mission or ulterior motives. It’s just three cowboys in Austin, Texas jamming out and having a blast together.

, covered a vast amount of sonic territory, but loosely hugged a path between easy-rock and neo-traditional country. The projects spawned a plethora of hits, including the triple-platinum break-out single, ‘Drinkin’ Problem’, a swaggering take on the tear-in-my-beer trope that goes down smoother than a shot of Tennessee Honey.

 in 2021 felt to many like Midland’s first steps outside the stylistic white lines they’d kept to on their previous albums. Along with 

 was a collection of early, demo-esque tracks that captured the playful magic of Midland’s inception.

, which arrived in May 2022, following a 2021 EP of the same name. It’s a concept album that provides an audial, escapist retreat into a tainted, heartbroken world of Floridian motels, funfairs and beachside road-trips. Throughout the project, their light-hearted personas shine through without ever eclipsing the poignance of the mood.

solidified Midland’s status as one of the most versatile, polished and listenable country bands of the modern era.

Well, aside from Old Dominion, of course.

Home of all the latest news, information and coverage of Midland on Holler

Midland

The Midlandero triumvirate, Mark Wystrach, Cameron Duddy and Jess Carson, seem to be led by two primary impulses.

Midland: News, Songs & Reviews | Holler

Greenville Country Music Fest 2023: Line-Up, Dates and Tickets | Holler

Maxim is a Country Music Journalist and Holler’s News Editor based in London, UK. 

After gaining a Masters with Merit from the University of Oxford, he wrote 

, which will be published on Mud Pie Books. 

During lockdown, Maxim created the Happiness x Music Project and co-founded Mindful Melody magazine in 2020, both of which explored the intersection between music and wellbeing. H

e’s written for publications such as Country Music People and has served as Music Editor of the Cherwell Newspaper and Phaser Magazine, during which time he set up Phaser’s first podcast series. 

Over the past few years, Maxim has interviewed some of his favourite artists, including Kelsea Ballerini, HARDY, Riley Green, Bailey Zimmerman, Midland, Ernest, Molly Tuttle and more. 

Since joining Holler towards the end of 2022, he has expanded the news output and introduced new article formats such as Lyrics & Meaning pieces, Exclusive Q&As and Album Hub Pages. 

Maxim enjoys staying on the pulse of the latest releases, and is a country aficionado and avid listener of anything by Morgan Wallen, Luke Combs, Lainey Wilson, George Strait, Florida Georgia Line, Niko Moon, Megan Moroney and Zach Bryan, as well as keenly covering Post Malone’s transition into country music. 

Above all, Maxim considers himself Kenny Chesney’s No. 1 fan.

Maxim

Contrib - Maxim

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A handy, chronological list guide to the country music festivals taking place across the world in 2024 and 2025.

A handy, chronological list guide to the country music 

 taking place across the world in 2024 and 2025.

Greenville Country Music Fest 2023

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Midland To Play Headlining 2023 Show At Red Rocks In October