Harley-Davidson has been a household name for well over a century, and they're celebrating their legacy in a big way.
After notching 120 years as one of the leading motorcycle manufacturers in the world in 2023, they launched their first-ever Harley-Davidson Homecoming Festival, welcoming thousands of their fans to Milwaukee, and they're doing it all again in 2024.
Becoming one of the brand's newest traditions, the 2024 event will take place at Veterans Park from July 25-28, featuring a weekend full of music, motorcycles and more.
Headlining the Friday night festivities will be rock band Red Hot Chili Peppers, while Saturday will see a co-headlining spot from country behemoths HARDY and Jelly Roll.
Friday will also see newcomers Warren Zeiders, Priscilla Block, Hueston and Shaylen take the stage, while The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver and Irontom will bring the energy on Saturday.
For the full Laurel Cove Music Festival 2024 lineup, see below:
Friday, July 26th
Red Hot Chili Peppers
Saturday, July 27th
Here, we'll have all the up-to-date news on new line-up announcements, the latest ticket and festival pass details, and any further exciting info and details for the 2024 event.
Though the inaugural event didn't include any musical entertainment in 2023, the 2024 event is ready to come back bigger and better as the four-day event features a variety of free and ticketed programming across the city, including Veterans Park, the Harley-Davidson Museum, the new Davidson Park and more.
Additionally, the 2024 event will pay special tribute to Willie G. Davidson. The son of former Harley-Davidson president William H. Davidson and the grandson of Harley-Davidson co-founder William A. Davidson, Willie worked for the company for 49 years before retiring as Chief Styling Officer in 2012.
Throughout the festival, Davidson will be honored for his contributions to Harley-Davidson and motorcycling at large.
When tickets are released, they'll be available to purchase below:
To support Holler, book your stay for Harley-Davidson Homecoming Festival 2024 below: