Festival - Harley-Davidson Homecoming Festival Logo

Harley-Davidson has been a household name for well over a century, and they're celebrating their legacy in a big way.

After notching 120 years as one of the leading motorcycle manufacturers in the world in 2023, they launched their first-ever Harley-Davidson Homecoming Festival, welcoming thousands of their fans to Milwaukee, and they're doing it all again in 2024.

Becoming one of the brand's newest traditions, the 2024 event will take place at Veterans Park from July 25-28, featuring a weekend full of music, motorcycles and more.

Headlining the Friday night festivities will be rock band Red Hot Chili Peppers, while Saturday will see a co-headlining spot from country behemoths HARDY and Jelly Roll.

Friday will also see newcomers Warren Zeiders, Priscilla Block, Hueston and Shaylen take the stage, while The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver and Irontom will bring the energy on Saturday.

For the full Harley-Davidson Homecoming Festival 2024 lineup, see below:

Red Hot Chili Peppers
Warren Zeiders
Priscilla Block
Hueston
Shaylen


HARDY
Jelly Roll
The Offspring
Cypress Hill
Destroy Boys
Otobroke Beaver
Irontom

Here, we'll have all the up-to-date news on new line-up announcements, the latest ticket and festival pass details, and any further exciting info and details for the 2024 event.

Though the inaugural event didn't include any musical entertainment in 2023, the 2024 event is ready to come back bigger and better as the four-day event features a variety of free and ticketed programming across the city, including Veterans Park, the Harley-Davidson Museum, the new Davidson Park and more.

Additionally, the 2024 event will pay special tribute to Willie G. Davidson. The son of former Harley-Davidson president William H. Davidson and the grandson of Harley-Davidson co-founder William A. Davidson, Willie worked for the company for 49 years before retiring as Chief Styling Officer in 2012.

Throughout the festival, Davidson will be honored for his contributions to Harley-Davidson and motorcycling at large.

When tickets are released, they'll be available to purchase below:

Check out other country festivals set for 2024.

All the latest line-up announcements, date confirmations and ticket details for Harley-Davidson Homecoming Festival 2024.

Artist - HARDY Live 6

Harley-Davidson Homecoming Festival 2024

Michael Wilson Hardy was born in Philadelphia, Mississippi. He studied songwriting at Tennessee State University and jumped right into the country music industry with that education. 

He’s written songs for Florida Georgia Line, Blake Shelton, Morgan Wallen, Thomas Rhett and many others. 

Hardy’s talents caught the eye of producer Joey Moi, who signed him to Big Loud Records in 2018. Hardy released two back-to-back EPs: his debut, This Ole Boy, arrived the year of his record deal and his second EP, Where to Find Me, came out the following year, as did a collaborative mixtape featuring 17 major artists. Hardy tapped Rhett, Keith Urban, Trace Adkins and many others for Hixtape, Vol. 1.

In 2020, he released his debut studio album A Rock. It featured the single “One Beer”, which hit the number one spot on US Country Airplay.

Home of all the latest news, information and coverage of Hardy on Holler

Hardy

HARDY is a half country, half-rock singer/songerwriter who grew up with the love of music through his dad.

Hardy: News, Songs & Reviews | Holler

When you look at the landscape of country music, you'll mostly find good ole boys in cowboy hats or ball caps singing about trucks, beer, girls, heartbreak and, more than likely, a vague, off-the-grid backroad in some small, picturesque town.

What you wouldn't find, until the last few years, is Jelly Roll: a tatted-up rapper from middle Tennessee with a past that includes dozens of trips behind bars, drug dealing and more obstacles than we could ever think up.

Despite all of that, though, weaved throughout all of Jelly Roll's music is an unbreakable thread of hope, vulnerability and raw honesty that you'd be hard-pressed to find elsewhere in the genre.

Born Jason DeFord, he was raised in Antioch, a neighborhood just outside of Nashville, Tennessee. Coming up in a middle-lower class community as the youngest of four kids, he was witness to his mother's enduring mental health and addiction issues from a young age. Exposed to drug dealing and other hardships, he spent the better part of 12 years in and out of juvenile detention and jail systems, earning multiple counts of possession and attempted robbery, among other things.

Upon being released from jail, Jelly Roll admitted that he wasn't qualified to do much other than talking and singing, so he set his sights on music. He originally began his career in the hip-hop space as part of the group SNO and eventually waded into the rock scene, but now, he sits in the upper echelons of today's country music icons.

, Jelly Roll has been on the fast track to stardom. The genre-defying album included both his first No. 1 at rock radio, 'Dead Man Walking,' as well as his debut country single, 'Son of a Sinner,' which hit the peak at country radio in January of 2023.

Quickly checking off items on a new artist's country music check list, including making his Grand Ole Opry debut in November 2021, Jelly Roll successfully sold out Nashville's Bridgestone Arena in December 2022 and simply hasn't stopped since.

After stealing the show at the 2023 CMT Music Awards in May as a first-time nominee with three wins for the Male Video of the Year, Male Breakthrough Video of the Year and Digital-First Performance of the Year, Jelly Roll brought everything to a head this June with the release of his debut country album, 

, which features breakout single 'Need A Favor.'

Exploring themes of addiction, pain, struggle and redemption, Jelly Roll’s music combines southern-tinged rap beats with his soulful vocals, and it has proven to strike a chord with listeners far and wide.

As Jelly Roll continues to make his meteoric impact on country music, he will embark on his 44-city Backroad Baptism Tour this summer.

Home of all the latest news, information and coverage of Jelly Roll on Holler.

Jelly

Jelly Roll: News, Songs & Reviews | Holler

Harley-Davidson Homecoming Festival 2024: Line-Up, Dates & Tickets | Holler

Lydia Farthing is a Nashville-based music journalist and Nashville native who has spent her life immersed in the music industry.

 Magazine, Provident Music Group and Aristo PR, she's always in search of the best concerts and new music, and is an avid supporter of females in the country format.

Lydia

Contributor - Lydia Farthing 2

Contributor - Lydia Farthing

Graphic - MacKenzie Porter - Nobody's Born With A Broken Heart

A handy, chronological list guide to the country music festivals taking place across the world in 2024 and 2025.

A handy, chronological list guide to the country music 

 taking place across the world in 2024 and 2025.

Harley-Davidson Homecoming Festival 2024

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