Alex Parry

Alex is the Head of Sales for Holler, working directly with labels, managers and artists to secure advertising placements on the website. She also oversees all sponsorship initiatives for the Holler Live Sessions, festival coverage and other unique activations and events.

With over nine years of experience interning at Bold Gold Media’s WDNB and Jerry Duncan Promotions, Alex spent nearly six years as the Chart Director and Sales Manager for music trade publication MusicRow Magazine. She’s since transitioned to work with The Nashville Briefing and music software company DISCO. In 2024, she launched her own sales consulting firm, Stella Sales Solutions, working full-time with both The Nashville Briefing and Holler to provide services such as sales coaching, lead sourcing and employee hiring for small businesses.