Given that BRELAND grew up surrounded by gospel music — thanks to his minister parents — it would make sense that his career might trend in that direction.
But instead he's developed a country sound that integrates elements of trap, hip-hop R&B and soul. Critics call it "country-trap", but BRELAND calls it "cross country".
After growing up in New Jersey, BRELAND attended Georgetown University, where he performed in an a cappella group and worked on writing his own music. He moved to Atlanta after graduating and learned how to engineer, sharing the tracks he produced on social media.
Those platforms helped BRELAND amass a following and a serious number of streams, all of which led to a record deal with Bad Realm Records/Atlantic Records.
Following an eclectic self-titled EP in 2020, BRELAND put out the sobering and emotionally raw Rage & Sorrow EP, which he released in response to the Black Lives Matter protests that spread across the US that summer.
In 2022, BRELAND released his debut album, Cross Country, which featured collaborations with Thomas Rhett, Keith Urban, Ingrid Andress and more. The project's name captured the sonic mercuriality that has made BRELAND one of the most exciting new voices in country music.
The genre-blending singer-songwriter also took over the hosting duties for the opening evening of the UK country festival.
Defying genre divide, a promising newcomer makes a diversified debut
A meditation on duality, self-reflection and embracing flaws, Masquerades sees the Tenille Townes sonically painting with a noticeably darker palette.
The country-trap superstar sits down with Holler to reveal all.
The video for the song, which features on Urban’s The Speed of Now Part 1, also sees Chic’s Nile Rodgers make an appearance.
It’s clear that for the young singer-songwriter Tiera, optimism is one of her strong suits - and it’s what makes much of her budding song catalog so undeniably intoxicating.