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Theme park sues Taylor Swift over album name

By Ciara Bains

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A Utah theme park called Evermore is suing Taylor Swift, stating that the star's latest album has infringed its trademark by using the same name.

The owners, who are seeking millions of dollars in damages, said the 'Evermore' trademark name belongs to them, and that Swift violated it when she began to sell album-related merch. They also mentioned that traffic to their website had seen a "dramatic departure from typical levels" after the release of the album; concluding that the album had caused confusion about whether the two were linked.

Swift's lawyers responded that "there is no basis" for the claim, writing, "Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift's album release creates a 'marketing opportunity' for your client's troubled theme park."

In December, the owners wrote to Swift's team to say they were "open to discussing reasonable terms for your discontinuation" of the trademark.

Evermore, released in December, was the sister record to July's Folklore. Both albums were critical and commercial successes, topping charts around the world.