Dolly Parton has re-recorded her hit single ‘9 to 5’ for the new Super Bowl ad.
The classic song, which featured in the film of the same name, has been re-worked for a modern audience for website builder service Squarespace. The new version, now called ‘5 to 9’ reflects the struggles of a modern-day entrepreneur as they hustle between side-gigs from 5pm to 9am.
Squarespace Chief Creative Officer David Lee spoke about the song: “After a single conversation with her manager, Dolly almost immediately went into the studio to record the track. Dolly herself has been hustling her entire life and could really relate to the message we were trying to tell.”
“A lot of people through the years have wanted to change the lyrics to fit certain things they're doing,” Parton told The Associated Press. “I really thought that was a wonderful thing, especially for Squarespace. They're so into people, new entrepreneurs working after hours to start their own businesses. '5 to 9' seemed to be a perfect thing when they pitched it.”
The commercial is directed by Damien Chazelle, the director of La La Land, in an attempt to make the video reflect the uplifting message of the song.
The Super Bowl is set to take place on February 7, where the Tampa Bay Buccaneers will take on the Kansas City Chiefs. Country star Eric Church, also known as 'The Chief', will perform the national anthem.